Jen Denny
I'm an experienced writer, digital marketer and content strategist. I create quality content for businesses and media outlets that need a sharp, fast turnaround.
Brands I've written for
PAST Work
I have over a decade of experience in writing for brands, publications and businesses. Versatility has been key – I'm as comfortable writing for a professional services firm as I am writing for a farming company or a pop culture media outlet.
Content marketing & strategy
Article: Life Care Consultants: How adaptability led to 30 years of business successEmployment Hero · Content strategyA customer-focused highlight from my work at Employment Hero, which spans around 500 long-form guides, resources and blogs that have generated significant brand awareness and MQLs.
Blog: Building a strong teamDeloitte · Social and content strategyAn example of my work for Deloitte, where I created two new blogs and multiple websites. I also led the email newsletters and managed their social media. In 18 months I grew their LinkedIn community from 12,000 to 32,000 followers.
Website: Golden Horse FeedsGolden Horse Feeds · Website build, copy and blogI created a brand new, SEO-optimised website for an Auckland-based animal feeds company. I also built out a blog covering relevant search topics for prospects and customers.
Website: JCB ConstructionPower Farming · Website build and copyPart of my work for Power Farming, I created a new website and populated it with copy, imagery and engaging blog content. I also ran Power Farming's digital marketing activities, social media and email marketing.
Journalism & editorial
Website: Lost In Drama: devoted to period dramas and classic novel adaptationsLost In Drama · Website build and copyA true passion project, I built this site and brand from zero. I created hundreds of blogs, with 95% of all traffic arriving from search engines. It sustained 1,300 visitors a month, with regular thoughtful emails from readers, until retirement in 2019.
Article: 'Lean on Pete' review: a gritty new film about a boy and a racehorseHorse & Hound · Film reviewFor a spell, I had the unusual role of a film critic for the iconic Horse & Hound magazine. I reviewed new movies about horses, wrote retrospectives about the classics and dug deep into the best behind-the-scenes equestrian gossip.
Article: London Film Festival: Testament of Youth GalaEmpire Magazine · Film journalismI reported from the London Film Festival for film magazine Empire. I filed red carpet reports, film reviews and conducted lengthy in-person interviews with directors and actors.
Article: The Fan Carpet's Jen Scouler spoke to Richard Gere at the Glasgow Film FestivalThe Fan Carpet · Film journalismAs part of my broader work as a film critic and red carpet reporter for The Fan Carpet, I covered the Glasgow Film Festival gala. I interviewed actor Richard Gere on camera about his film, Time out of Mind.
Article: We need more complex mother/daughter relationships onscreenThe Mary Sue · News/featureI wrote a feature for culture website The Mary Sue, about Greta Gerwig's film Lady Bird and its reflection on mother-daughter dynamics.
Article: Scot of the Antarctic arrives at a place in historyThe Times · News/featurePart of a number of news articles, I contributed a feature piece for the Scottish Edition of one of the UK's most established national newspapers.
Note: Some of these bylines use my maiden name, Jen Scouler. Same person, just a little younger.
What can i do for you?
I'm always excited to work with new people. I'll get to know your brand, your voice and your goals to create content that gets remembered.All my prices are in NZD and exclude GST. I have options for both manual copy and AI-assisted content, at a reduced fee.
SEO content and long-form writing
Articles, blogs and guides that are compelling to read and targeted for search engines. I'll work from your brief or bring in some ideas – whatever works.From $350 per article
AI-assisted from $250
Social media management
Effective social media needs a plan. I'll build your strategy, content calendars and copy for LinkedIn, Instagram and/or Facebook.From $900 per month
AI-assisted from $650
Website copy and content audits
Optimised copy that truly elevates your website. Not sure where to start? I can audit your site and find out exaclty what you need.Copy from $250 per page
Audits from $600
Email and EDM campaigns
Reach out to your customers with something new. I can create engaging email campaigns that get people to take action.From $280 per email
AI-assisted from $200
Final pricing depends on scope. Not sure what you need? Get in touch and we'll figure it out.
About me
I started my writing career creating SEO content for leading UK brands and reporting on movies for media outlets. I've since branched into digital marketing, social media, website management and email campaigns.Now I help New Zealand businesses get found online, through articles, campaigns and digital marketing wizardry.Based in Pukekohe, I work with clients across New Zealand.
Get in touch
A brief, an idea ready to take flight or simply a vague notion? I'd love to hear from you.